Service
SEO & GEO
SEO & GEO is CALIX's search visibility service: technical SEO, content SEO and information architecture, plus generative engine optimisation (GEO), which helps AI systems understand and accurately describe a business. It never includes guaranteed rankings or AI mentions.
If search engines and AI systems can't understand what you do, the people looking for it won't find you. We make your site clear, useful and well structured, practised responsibly and without promised rankings.
When you need SEO & GEO
- Organic visibility has dropped, or never grew.
- Competitors appear in AI answers and you don't.
- The site has technical problems nobody has diagnosed.
- Previous SEO work promised rankings and delivered reports.
Who SEO & GEO is for
- Businesses with a credible brand that aren't being found
- Teams launching or rebuilding a site who want search built in from the start
- Marketing leads who want an honest assessment before a retainer
Not the right fit for
- Guaranteed rankings or AI mentions
- Keyword stuffing or link schemes
What SEO & GEO includes
Technical
- Technical SEO: crawlability, indexing, performance, structured data
Content and structure
- Content SEO
- Information architecture that helps people and search engines
AI search
- GEO: generative engine optimisation
- Entity clarity: who you are, what you do, for whom
How a SEO & GEO engagement works
Audit
Technical, content and AI-visibility review, with findings ranked by impact.
Prioritise
A plan that separates quick fixes from structural work.
Implement
Fixes and content improvements, made by us or with your team.
Measure
Progress reported with its sources, against a baseline taken at the start.
- Investment
- Agreed in writing after an introductory call, based on your scope.
- Timeline
- Set in the proposal, once scope is agreed.
SEO & GEO case studies
Our client case studies are being prepared with each client's approval, so we only show what they have confirmed. If you would like to see work relevant to your project, ask us when you get in touch.
Related services
- Growth & Conversion
Analytics, CRO, enquiry journeys
- Web Design & Development
UX/UI, websites, custom builds
SEO & GEO: questions clients ask
What is the difference between SEO and GEO?
SEO helps a site be found and ranked in search results. GEO helps AI systems that generate answers understand a business and describe it accurately. Much of the work overlaps: clear structure, useful content and consistent facts.
How do you measure AI search visibility?
With a fixed set of real client questions, asked in chosen AI tools at agreed intervals, recording whether the business is mentioned, how accurately it is described and which pages are cited. AI answers vary between runs, so results are reported as trends, never as guarantees.
Do you guarantee rankings or AI recommendations?
No, and nobody honestly can. We improve the things that make a site understandable and useful, and report the results with their sources.
What is GEO?
Generative engine optimisation: making your site clear and well evidenced enough that AI systems such as ChatGPT, Perplexity or Google's AI features can understand it and cite it accurately.
Do we need a new website for SEO?
Not necessarily. An audit shows whether the problems can be fixed on the current site or need a rebuild.
Discuss SEO & GEO.
Send a short brief and we will reply with next steps.