Service
Digital Marketing
Digital Marketing is CALIX's campaign service: digital strategy, paid campaigns, social media, content marketing and analytics, planned together with the brand and website the campaigns depend on.
Campaigns only work if the brand and the website can convert the attention they buy. We plan marketing together with the brand and site it points to, and measure it against outcomes rather than impressions.
When you need Digital Marketing
- Ad spend brings traffic but few enquiries or sales.
- Campaigns, social and content each say something different.
- You don't know which channels are worth the investment.
- A previous agency reported clicks, not results.
Who Digital Marketing is for
- Businesses with a credible brand and website that need more of the right visitors
- Teams launching a product or entering a market
- Marketing leads who want campaigns measured against business outcomes
Not the right fit for
- Buying traffic towards a site that cannot convert it
- Guaranteed returns on ad spend
What Digital Marketing includes
Strategy
- Digital strategy and channel planning
- Audience and message definition
Campaigns
- Paid campaigns
- Social media
- Content marketing
Measurement
- Analytics and reporting against agreed goals
How a Digital Marketing engagement works
Assess
Review the brand, site and current channels before spending more on traffic.
Plan
Agree audiences, messages, channels, budget and how success will be measured.
Run
Produce and launch campaigns, with creatives consistent with your identity.
Improve
Report against the agreed goals and move budget to what works.
- Investment
- Agreed in writing after an introductory call, based on your scope.
- Timeline
- Set in the proposal, once scope is agreed.
Digital Marketing case studies
Our client case studies are being prepared with each client's approval, so we only show what they have confirmed. If you would like to see work relevant to your project, ask us when you get in touch.
Related services
- Growth & Conversion
Analytics, CRO, enquiry journeys
- Brand Strategy & Identity
Positioning, identity, campaign creatives
- SEO & GEO
Search and AI visibility
Digital Marketing: questions clients ask
What does a digital marketing strategy include?
Who you want to reach, what you want them to understand, which channels reach them, the budget, and how results will be measured, agreed before any campaign runs.
Do you create the ads as well as run them?
Campaign creatives and advertising banners are produced within your identity through Brand Strategy & Identity, so the message stays consistent.
Will you fix our website before sending traffic to it?
If the site is the real obstacle, we will say so. Sending paid traffic to a page that cannot convert it wastes budget.
Do you guarantee results?
No. We agree measurable goals at the start and report honestly against them, including what is not working.
Discuss Digital Marketing.
Send a short brief and we will reply with next steps.